Anthropologie Behind the Scenes

Before I was involved with Anthro behind the scenes, I enjoyed their customer-centered artistry as much as everyone else. I thought their window displays and decorated corners appeared like magic for us to enjoy as we oohed and aahed. Now I know that everything we see on the sales floor takes hard work, long hours and a visual team to put together. Not to mention the messy hands or blisters!

Anthro's dedicated teams arrive at work at 6am to start the busy day of designing and putting together the visual aspects both outside and inside the store. While the display team is working in the art room, the merchandising team is moving and adding new products to the floor on a daily basis. The store literally changes every single day!

Although the summer is drawing to an end I have enjoyed learning about Anthro's ingenious marketing strategies at the point-of-purchase. I have loved this internship and learning about the company's dedication to the Anthro experience that made me fall in love with the store in the first place.